IAB Digital Media Apprenticeship
Data Analyst
Hire-to-train or reskill employees with a Digital Media Apprenticeship
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Close your skill gaps and get the skills you need, today
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Remove degree requirements and hire more diversely
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97% of Apprentices retain after 1- year
What technical and professional skills do Ad Operations Apprentices learn on the job?
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Master Excel, Python, R, SQL, Pandas, Tableau, & more
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Data analytics, big data,, machine learning
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Think like an analyst, interpret data with models
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Represent, process, and prepare data
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Transform, clean, visualize important business data
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Prepare effective dashboards, communicate a story
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Think in a structured manner and break down problems
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Learn to set up and manage data projects
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Manage meetings & collect briefs
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Communicate with stakeholders & leaders
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Tell compelling stories and present insights with data
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Present & pitch ideas to colleagues and clients
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Critical thinking & creative problem-solving
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Emotional intelligence, resilience, & a growth mindset
I would like to learn more . . .
and want to learn more about hiring an Apprentice at my company.
About the Program
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Diverse talent digital media and marketing is hard to find, and too many barriers of entry exist for people without college degrees.
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To solve these challenges AAW and the IAB have created the first ever Digital Media Apprenticeships for roles in:
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Data Analytics
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Digital Advertising Operations & Sales
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Digital Marketing
Employers can now hire the talent they want based on an individuals potential, not their credentials.
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How does an IAB Apprenticeship work?
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12 month training program, endorsed by IAB & USDOL
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Hire Apprentices to work full time for you during the program
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IAB trains Apprentices 20% of their time each week
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Apprentices learn the latest digital and professional skills
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Apprentices gain experience learning on-the-job
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Program enhanced with IAB industry speakers & 1:1 coaching
"Hire the talent you want, build a diverse team and get tomorrow’s skills today."
- IAB
Apprenticeships build diverse talent
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Hire candidates based on potential and cultural fit
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Degree requirements create a barrier to 7 in 10 diverse candidates, Apprenticeships replace that system
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Build diversity into your workforce of today, and into your future leaders
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Reskill existing interns and employees to unlock their potential and create highly engaged, loyal employees